Grow Your Own
Miracle-Gro
For 4/20, we tapped into a specific audience behavior: gardening, social lingo for getting high. We sent out hundreds of grow kits that let people grow their own edibles in the garden. We also partnered with Action Bronson on a three part series where he plants his garden, waits for the edibles to hit, and makes munchies with what he grew.
For 4/20, we tapped into a specific audience behavior: gardening, social lingo for getting high. We sent out hundreds of grow kits that let people grow their own edibles in the garden. We also partnered with Action Bronson on a three part series where he plants his garden, waits for the edibles to hit, and makes munchies with what he grew.
Credits
Creative DirectOR
Nadezhda Camperlengo
Art DirectOR
Leo Catanzaro
CopyWRITER
CarrieAnna Kuldell
Creative DirectOR
Nadezhda Camperlengo
Art DirectOR
Leo Catanzaro
CopyWRITER
CarrieAnna Kuldell